The company website of Liubian Company should not only be decorated
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In practice, it has been observed that a significant number of Liubian corporate websites fail to deliver meaningful value. However, this issue is not inherent to the website itself. According to surveys, the success of a company's website largely depends on three key factors: the company’s understanding of digital presence, the expertise of the web development provider, and the ongoing efforts in marketing and promotion.
Today, over 40 million small and medium-sized enterprises (SMEs) are registered in China. With the growing popularity of the internet and the rise of e-commerce, more SMEs are realizing the importance of having an online presence. The number of companies with their own websites is steadily increasing. Yet, among these, only a small fraction truly leverage their websites for real business impact.
While some companies do generate revenue through their sites, it is undeniable that many others see little to no return on their investment. However, the fact that some businesses succeed online shows there are opportunities available. The problem lies in the fact that many companies simply fail to seize them.
Why? Blaming poor website performance is an easy excuse. The deeper issue is that many business owners expect quick results from their websites. They believe once a site is launched, immediate profits should follow. This mindset is unrealistic. When returns don’t come quickly, they lose interest and abandon the effort—missing out on a valuable opportunity.
This mindset is also closely tied to a lack of understanding about how websites function. Many SME managers are over 35 years old, having grown up without the internet’s influence. While they have built successful businesses through traditional methods, they often lack the "digital mindset" needed to fully utilize online tools.
As a result, they develop misconceptions about what a website can do. A common misunderstanding is thinking that simply having a website means all aspects of online activity are covered. In reality, a website only becomes effective if people actually visit it and engage with its content.
This situation is further reflected in the reasons why companies choose to revise their websites. According to data, the most common reasons are that the original design was too basic or unattractive (40%) and that it failed to represent the company’s brand (33%). Other factors include the need to expand online content or update for seasonal relevance. These findings highlight that even with minimal investment, poorly designed websites often require frequent redesigns, leading to wasted time and resources.
In short, the success of a corporate website depends not just on its technical quality, but on the company’s long-term commitment, strategic planning, and willingness to adapt to the digital landscape.