When will clothing "plagiarism" disappear?

If you wear a clothing that is the same as others, the so-called "Zhuangshan", it will be very embarrassing. Here, "Zhuangshan" is plagiarism and imitation. The originator is not only economically damaged, but also the reputation.

Yesterday, the author visited Shishi, a well-known brand sports enterprise. According to the company’s designer, companies are working hard to prepare for the next quarter’s new listings. However, as soon as the clothing styles are on the market, various “clones” have emerged.

We know that the clothing market has a fast-changing and short-term cycle. Some companies don’t have time or money to research, develop, design, and innovate. Instead, they habitually imitate and follow the trend, so that “plagiarism” has become almost the entire textile industry. A "grace" in the apparel industry. A senior costume designer told the author that an innovative-minded design team is composed of at least ten designers. The company's light research and development unit will invest millions of dollars each year. This is simply a fantasy for some small clothing companies, so they choose convenient and quick copying and plagiarism.

Everyone may think why companies do not protect themselves from “plagiarism” by applying for patent rights. The author understands that at present, many domestic clothing companies are unwilling to apply for such patents. Due to the inability to accurately determine the market response of apparel styles, businesses cannot determine which design should be applied for a patent, and all styles have a high application cost. Therefore, there are few apparel products that apply for design patents.

"Plagiarism" has spread in the clothing industry. To solve this phenomenon, industry self-regulation is required. What the author wants to say is that, therefore, the current enterprises must do a good job in their own development work, enhance their sense of innovation, and increase investment in R&D. Until the entire garment industry grows stronger, and brand and innovation awareness increase, the “plagiarism” style will naturally weaken.