Urban fashion casual women's HAYATU Hayat map spring summer 2011 new series
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Founded in 2001, Guangzhou Rongqi Garments Co., Ltd. has grown into a modern brand management company that seamlessly integrates fashion design, development, production, sales, and brand management. From the very beginning, the company has been driven by a mission to spread fashion culture and offer young Chinese women who love style a vibrant, free-spirited, and romantic lifestyle.
With a clear business philosophy centered on "building strong cultural value and creating extraordinary fashion brands," the company has consistently focused on a straight-line approach, combining direct sales with franchise models to build a successful chain of brand operations. Over the years of innovation and experience, the company has developed two well-known women's brands: "HAYATU" and "BABALI."
HAYATU is a brand that embodies urban casual fashion, offering a wide range of stylish and versatile clothing for modern women. It targets women aged 22 to 38, with the core age group being between 25 and 35. The brand emphasizes high compatibility and strong product serialization, catering to various aspects of daily life such as work, social events, parties, shopping, sports, and travel.
The product line includes knits, shirts, jackets, sweaters, coats, pants, skirts, fur, down garments, and accessories. HAYATU offers a diverse range of styles and fits different occasions, making it a go-to choice for fashion-conscious women.
In terms of pricing, the brand maintains an annual range from 169 to 3999 yuan, with seasonal prices adjusted accordingly. In spring and summer, the average price falls between 199 to 499 yuan, while in autumn and winter, it ranges from 299 to 599 yuan.
At the heart of HAYATU's success is its commitment to customer satisfaction, which drives its continuous growth and development. The brand aims to lead the direction of Chinese fashion, setting trends and inspiring a new generation of style enthusiasts.
As the brand continues to evolve, it remains dedicated to delivering quality, creativity, and a unique fashion experience that resonates with its target audience. Whether you're looking for everyday wear or something more special, HAYATU offers a perfect blend of style and functionality.