Vanke PK Uniqlo
Fan Ke war UNIQLO Only open the big shop in the best location Bed Sheets,Microfiber Sheets,Microfiber Bedding Set,Microfiber Bed Sheets changxing sanxing textile co.,ltd , https://www.sxhometextile.com
After the last flannel warfare, the guest appeared to be working with Uniqlo. Recently, the down jacket began to be marketed, and the UNIQLO light and thin section was originally 499, and the time limit was 399. Wherever the customer is said to be in the same factory production of light and thin down jacket original price 349, special price 199. This price should be almost as low as the factory cost price. Some netizens commented that they were sorry to have lost customers and made their losses even larger.
In fact, where passengers will UNIQLO as a benchmark or competitors should have two years, UNIQLO summer short-sleeved push UT, where passengers have VT, cowboy push UJ autumn, where passengers have VJ. The model of the name is no big deal. Metersbonwe also has MTEE. In the Transformers three years, the actor wears one.
The clothing brand ultimately pays the consumer to take home clothes, but selling clothes also has a business model. UNIQLO takes the so-called SPA, which is the Specialty Store Retailer of Private label Apparel, which means a private-label clothing retailer. A great place to stay in this model is to open a store and open a big shop in a good location. The Zara, H&M and Gap in the top three SPAs all adopt this model, either rushing to a good position in a new market or taking over a higher price after the lease expires. In 2009, UNIQLO further adjusted its strategy and put the store into a traditional department store. In the Pacific Department Store on Huaihai Road in Shanghai, Uniqlo has opened a large store.
Vanke takes Uniqlo as the benchmark
When the guest started five years ago, he took PPG as a goal. However, the unreliable PPG was scattered early and became a leader. In other industries, companies can say that they have been imitated and never surpassed. In the apparel industry, this sentence does not apply because the market is too large and completely competitive.
Based on the positioning of the customer and the development volume, it is reasonable to regard Uniqlo as a benchmark. However, Uniqlo has been established for decades and has accumulated a lot. Uniqlo accounts for 5.5% of Japan's total clothing retail sales. Although it has expanded rapidly overseas, local businesses still account for 80% of brand sales.
If guest can shake UNIQLO?
Currently, Uniqloâ€™s sales outside Japan are approximately RMB 11.7 billion, of which half are in China and 164 as of September 12. With this assumption, Chinaâ€™s sales account for half of the total amount of RMB 5-60 billion. Whereas the customers announced last year's sales amounted to 6 billion yuan, the two companies are actually comparable. This may be the reason why customers have frequently challenged UNIQLO this year. Can any passengers instigate UNIQLO?
In terms of product category, Uniqloâ€™s slogan is made for everyone, that is, to provide clothing suitable for everyone to wear. Vanke now covers almost all categories, including shoes, bags and cosmetics. On the single product, hot products such as canvas shoes, Martin boots, etc. will be launched in time, and the response to the market can be described as rapid. According to the customer purchase volume, it is enough to ask upstream manufacturers to develop more functional products, such as Uniqlo and Toray Fiber's underwear products. The truly unique product is irresistible to consumers.
In terms of promotion, UNIQLO stores are mainly POPs. In the past two years, stars such as Gao Yuanyuan have begun to be launched in China, and TVC advertisements have been broadcast on TV stations. This is very rare in clothing brands, and it can obviously continue to be effective. Where the guests invited Han Han, Li Yuchun, Wang Haodan and other endorsements, have personality, topical, and increase awareness of the brand is beneficial, whether to increase the brand relevance and reputation of consumers own judgments.
In terms of sales, Uniqlo adopted a time-limited special offer strategy. All kinds of single-goods products were sold for a limited time. After a few days, they were transferred back to the original price. After a certain period of time, consumers wait until they know the shot, or it will be difficult to buy it by the end of the season. Whereas passengers have always taken the low-cost route that the Internet must have, however, sometimes the cards are late, and consumers are scared of buying and lowering prices. The SPA must be able to control all aspects of the price.
Every guest challenges UNIQLO
Wherever the customer challenged UNIQLO, UNIQLO's boss Yanai is considering China as the largest market in the future. He believes that in China, 1,000 UNIQLO stores can be opened. In 2012, 60 new homes will be small pilots, and 800 will be opened in the future. Whether the customer's pure e-commerce model can reach the third-tier cities or even the countryside is the key to continued suspense.
Fan Ke war UNIQLO
Only open the big shop in the best location
Bed Sheets,Microfiber Sheets,Microfiber Bedding Set,Microfiber Bed Sheets
changxing sanxing textile co.,ltd , https://www.sxhometextile.com